Zane Lejniece

Angestellt, CRM Team Lead, METRO Markets GmbH
Köln, Germany

Fähigkeiten und Kenntnisse

E-Mail marketing
Newsletter Marketing
Sales planning
Project management
CRM
Customer Relationship Management
HTML
Lua
Salesforce
Emarsys
Jira
Adobe Photoshop
Google Analytics
Customer segmentation
Personalization
CSS
Application Management
Team Coaching
Automation
Deliverability
Confluence
GitHub
Sourcetree
Gimp
Implementierung

Werdegang

Berufserfahrung von Zane Lejniece

  • Current 4 years and 7 months, since Nov 2021

    CRM Team Lead

    METRO Markets GmbH
  • 10 months, Jan 2021 - Oct 2021

    CRM Technical Team Lead

    Picanova GmbH

    - Application implementation, management and support - Project implementation - Automation and behavioural targeting - Developing, monitoring and optimising segmentation features - Email template creation and maintenance - Campaign personalisation - Omnichannel campaign implementation

  • 1 year and 6 months, Aug 2019 - Jan 2021

    Senior CRM Project Manager

    Picanova GmbH

    - Project implementation - Application implementation - Automation and behavioural targeting - Developing, monitoring and optimising segmentation features - Strategy and sales activity planning - Email personalisation

  • 2 years and 7 months, Feb 2017 - Aug 2019

    CRM Projektmanager

    Picanova GmbH

  • 1 year and 8 months, Jul 2015 - Feb 2017

    E-commerce Specialist

    Picanova GmbH branch office "Picanova Baltics"

    - Email marketing for 8 countries - Preparing visual materials - Creating and editing html landing pages - Supporting the CRM team in the implementation of projects

  • 11 months, Sep 2014 - Jul 2015

    Senior Marketing Manager

    Baltcom

    - Digital Marketing (Google AdWords, Affiliate) Management - External Customer Communication - Project Team Coordination

  • 7 months, Dec 2013 - Jun 2014

    Marketing Project Manager

    Baltcom

    - Internet and Interactive TV (IPTV, OTT) Product Manager - Digital Marketing (Google AdWords, Affiliate) Management - External Customer Communication - Social Networking - Web Project Team Coordination

  • 7 months, Jun 2013 - Dec 2013

    Marketing Project Manager

    IZZI

  • 1 year and 6 months, Jan 2012 - Jun 2013

    Assistant Marketing Project Manager

    IZZI

  • 2 years and 6 months, Mar 2008 - Aug 2010

    BOARDS.LV Online Shop Manager

    RB Projekts

Ausbildung von Zane Lejniece

  • 5 months, Oct 2010 - Feb 2011

    Business Administration

    Fachhochschule Würzburg-Schweinfurt

    - Intercultural Communication - International Marketing - Case Studies and Projects - Business English

  • 3 years and 10 months, Sep 2007 - Jun 2011

    Public Relations

    Turība University

    - Public Relations - Public Administration - Communication and Technologies - Business Administration Professional Module: Event Management

Sprachen

  • English

    C1 (Fließend)

  • Russian

    B1-B2 (Gute Kenntnisse)

  • German

    A1-A2 (Grundkenntnisse)

  • Latvian

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