Zhe JIANG

- Led a team of 4, designed employee branding strategy and change management process for Golden Tulip hotels in 40 countries, by analysing industry benchmark and company new market positioning. - Improved brand recognition by initiating and implementing new social media strategy, perfected 52 terms of specific global standard operating procedure for global management team.

-Created and conducted up-to-date trainings for sales and marketing, provided daily clients interaction best practice consultancy to business units. -Reduced 35% potential operational risk, by analysing company activities, optimising ARC database and developing system improvement strategy. -Promoted ethics awareness by crafting, verifying and executing various projects such as risk assessment program; -Controlled third party due diligence, established and enhanced cross company cooperation mechanism.

- Increased clients satisfaction by managing portfolio with expertise of CRM system. - Generated ¥0,5M new business by connecting potential customers through expat network events.

Strategy and MNE

International business studies, Marketing, Business innovation, Finance