Olha Sandler

After my move to Germany I continue to support the IRIS team remotely, part-time. • Advice on marketing plans, promotions and brand partner communication • Analysis of sales and campaign results

MIODIO Glas is a young Stuttgart company in glass technology. • Brand development: logo and corporate design together with a designer, website, presentations for investors and partners • Business strategy and positioning • Communication and negotiations with international partners in English and Russian • Operational support for management: organisation, correspondence, project coordination

Brand and trade marketing for a distributor and retailer of premium beauty brands. • Marketing strategies and plans for retail, wholesale, e-commerce and social media • Analysis of sales and customer data to optimise marketing and sales funnels: conversion in the premium segment +22% • Market and product analysis contributing to 17% revenue growth year on year • Trade marketing: POS materials, promotions and brand activations with a focus on ROI • Point of contact for international suppliers and brand partn

Real estate marketing: rebranding and lead generation for residential projects. • Rebranding and repositioning of residential real estate projects • Higher lead quality through new targeting and messaging • Cost per lead −28% through campaign optimisation (performance marketing) • Coordination of marketing materials, agencies and campaign execution

B2B sales and key account support for architects and interior designers at a ceramic tiles and building materials brand. • Built a service and long-term relationships with architects and interior designers; expanded the client base and increased sales • Project coordination between sales, marketing and partners • Sampling, complaints and returns handled together with sales and customers • After the war started the company stopped operating in Ukraine (02/2022). Until July 2022 I continued on my own initiati

Marketing, sales and pricing for a wellness centre during its transformation (change management). • Repositioned the business as a larger wellness centre • Analysed existing operations and implemented improvements • Pricing strategy together with the finance director: competitor analysis, costing, upselling potential • New pricing and sales processes: average order value +30%, repeat purchases +25% • Worked with partners and contractors; marketing campaigns that grew the client base

Business launch of a family leisure complex: fitness club, hotel, summer club and restaurant. • Joined during construction and built marketing, sales and customer service from scratch; led the commercial and service teams • Marketing and sales strategy; prepared the grand opening and organised customer events • Break-even after 10 months • About 1,000 club members, about 200 of them with platinum cards • Loyalty programmes; handed over a working sales system

Brand management for residential construction projects. • Real estate market analysis; positioning of residential complexes • Corporate design of the projects • Advertising campaigns from idea to implementation, including layouts and materials • Analysis of campaign effectiveness based on sales; media relations

Brand relaunch of a premium sports club. • Market analysis, new target group, new format and positioning as a premium family sports club • Premium memberships +50% • B2B partnerships contributing to 32% revenue growth • Led the development and launch of a new website • Managed partners and contractors; evaluated marketing effectiveness and collected customer feedback

Marketing communications for a fitness club chain during its national expansion. • Built and led the marketing department: team of 4 plus 2 designers • Nationwide campaigns with budget responsibility across outdoor, radio, video boards, online and indoor advertising • Media buying: around 500 billboards a month in Kyiv, Lviv, Odesa, Dnipro and other cities, bought cost-efficiently as remnant inventory • Cross-marketing with partners; managed agencies and contractors • Reporting, effectiveness analysis and c

- Developed and executed innovative marketing campaigns. - Prepared compelling presentations. - Expertly organized and promoted events with the support of media. - Skillfully managed sponsorships and partnerships.