alejandra prieto

- Supported planning and execution of product launches and relaunches, coordinating with cross-functional teams and developing marketing materials. - Conducted competitor and consumer analyses to identify trends and opportunities, contributing to brand and category strategies. - Organized brand activations and internal events to increase engagement and visibility. - Analyzed market data and KPIs, preparing reports with actionable insights for strategic decision-making.

- Supported international markets in content creation, marketing initiatives, and branding projects. - Conducted market research and competitor benchmarking to inform growth strategies. - Monitored operational and customer KPIs, implementing improvements to enhance efficiency. - Managed CRM-based customer relationships, improving engagement and retention.

- Assisted in GTM execution, including merchandising tools, flow plans, reports, and presentations. - Coordinated cross-functional processes, sample handling, showroom preparation, and meetings. - Supported development of communication materials and internal sales enablement tools.