jeff alan mcfarland
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von jeff alan mcfarland
Offering professional brand strategy, frameworks, and processes to KISKA and clients. Projects include: KISKA (internal branding), MV Agusta (Italian motorcycles), CFMOTO (mobility in China and beyond), Dolomite (Italian outdoor footwear), Corsair (American PC gaming), Trilux (German lighting solutions), Weed Eater (Husqvarna brand portfolio).
- 3 Jahre und 1 Monat, 2018 - Jan. 2021Dragon Rouge Brand & Design Consultancy
Executive Director, Strategy and Innovation
Leading the research, brand strategy consulting, and innovation offering across Southeast Asia. Clients include: PETRONAS, Coca-Cola, Raffles Hotels & Resorts, BASF, Abbott, PMSSB (PNB/Perdana hotels group), Axiata (Robi, Airtel)
- 2016 - 2018
Assistant Professor
University of the Philippines
Teaching Strategic Brand Management, International Marketing, Marketing Management, Marketing Research, Consumer Behavior, and Advertising Management within the School of Management. Undergrad and MBA levels.
- 2015 - 2015
Visiting Lecturer
The University of Hong Kong
Teaching Brand Management within the Faculty of Business and Economics
- 2013 - 2015
Director of Strategy, Greater China
Landor Associates
- 2012 - 2013
Strategy Director | Asia
LPK - Building Leadership Brands
- 2007 - 2012
Founder, Managing Director
Span Consulting
Ausbildung von jeff alan mcfarland
- 2005 - 2006
Integrated Marketing
Northwestern University
Coursework at the Medill and Kellogg schools
- 1991 - 1991
Design
ArtCenter (Europe)
Exchange semester, La Tour-de-Peilz Switzerland
- 1990 - 1993
Design
ArtCenter College of Design
- 1988 - 1989
Liberal Arts, Fine Arts
Calvin College
- 1986 - 1987
Gymnasium Soltau
Exchange year, Soltau Germany
Sprachen
Englisch
Muttersprache
Deutsch
Gut
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