
Alex Limesand
Skills
Timeline
Professional experience for Alex Limesand
- 2 years, Mar 2018 - Feb 2020
Head of Gaming VIP, Marketing
GVC Holdings
- Managed GVC’s entire VIP department for casino gaming with over 40 direct reports stationed across four business regions - generating over €280 million in revenue annually. - Customers revenue increased 26% YoY after pioneering a sales culture and focusing the team on four core pillars – customer identification, development, retention and reactivation. - Negotiated a five percent reduction in supplier fees by leveraging an annual marketing budget of over €3.6 million.
- 3 years, Apr 2015 - Mar 2018
Head of VIP Marketing & Gaming Analytics
Caesars Entertainment EMEA
- Accountable for the company’s VIP Account Management Program which generated over £16 million in annual revenue. - Designed a comprehensive VIP loyalty and benefits program that uplifted customer spend 35%. - Developed and led central marketing events that went on to generate ROIs of 3:1 – 5:1. - Negotiated business agreements with luxury hospitality partners including Arsenal FC, Harrods and Remy Martin that reduced business costs by 10%.
- 8 months, Sep 2014 - Apr 2015
VIP Operations Manager
Caesars Entertainment
- Responsibilities included implementing, executing, and measuring VIP initiatives across Caesars Entertainment. - Led monthly performance reviews with multiple VIP casino marketing teams to help identify areas of opportunity. - Trained property-level users how to effectively utilize Salesforce. - Acted as the liaison between property leadership and enterprise analytics. - Coordinated with the VIP Casino Marketing Analytics department on company incentive programs.
- 1 year and 7 months, Mar 2013 - Sep 2014
Casino Marketing Analyst
Caesars Entertainment
- Redesigned procedures within VIP Operation reporting which increased program efficiency. - Developed Caesars Entertainment’s first real time customer reporting system which allowed Account Managers to track their performance against assigned business targets. - Processed monthly and quarterly reporting on performance for all of Caesars Entertainment. - Audited incentive programs for the Executive Host Departments and Sales Team.
- 1 year and 3 months, Jan 2012 - Mar 2013
Players Club Supervisor
Fortune Bay Resort Casino
- 4 months, Oct 2011 - Jan 2012
Race & Sports Adminsitrator
Rio Hotel and Casino
- 2 years, Aug 2009 - Jul 2011
Race & Sports Administrator
Cantor Gaming
- 1 year and 7 months, Feb 2008 - Aug 2009
Race & Sports Ticket Writer
Caesars Entertainment
Educational background for Alex Limesand
- 3 years and 5 months, Aug 2007 - Dec 2010
Hotel, gastronomy, tourism business
University of Nevada, Las Vegas
Gaming Management
- 2 years and 10 months, Aug 2003 - May 2006
Business Administration
Mesabi Range College
Languages
English
First language
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