Alex Limesand

Bis 2020, Head of Gaming VIP, Marketing, GVC Holdings
Abschluss: Bachelor of Science Degree, University of Nevada, Las Vegas
Vienna, Austria

Skills

International Team Management
Leadership development
Contract Negotiation
Problem Solving
Microsoft Office 365
Business Development
Marketing & Sales
Account Management
Budget Management
Event management
Sales Management
Analytics
Customer Relationship Management (CRM)
Region

Timeline

Professional experience for Alex Limesand

  • 2 years, Mar 2018 - Feb 2020

    Head of Gaming VIP, Marketing

    GVC Holdings

    - Managed GVC’s entire VIP department for casino gaming with over 40 direct reports stationed across four business regions - generating over €280 million in revenue annually. - Customers revenue increased 26% YoY after pioneering a sales culture and focusing the team on four core pillars – customer identification, development, retention and reactivation. - Negotiated a five percent reduction in supplier fees by leveraging an annual marketing budget of over €3.6 million.

  • 3 years, Apr 2015 - Mar 2018

    Head of VIP Marketing & Gaming Analytics

    Caesars Entertainment EMEA

    - Accountable for the company’s VIP Account Management Program which generated over £16 million in annual revenue. - Designed a comprehensive VIP loyalty and benefits program that uplifted customer spend 35%. - Developed and led central marketing events that went on to generate ROIs of 3:1 – 5:1. - Negotiated business agreements with luxury hospitality partners including Arsenal FC, Harrods and Remy Martin that reduced business costs by 10%.

  • 8 months, Sep 2014 - Apr 2015

    VIP Operations Manager

    Caesars Entertainment

    - Responsibilities included implementing, executing, and measuring VIP initiatives across Caesars Entertainment. - Led monthly performance reviews with multiple VIP casino marketing teams to help identify areas of opportunity. - Trained property-level users how to effectively utilize Salesforce. - Acted as the liaison between property leadership and enterprise analytics. - Coordinated with the VIP Casino Marketing Analytics department on company incentive programs.

  • 1 year and 7 months, Mar 2013 - Sep 2014

    Casino Marketing Analyst

    Caesars Entertainment

    - Redesigned procedures within VIP Operation reporting which increased program efficiency. - Developed Caesars Entertainment’s first real time customer reporting system which allowed Account Managers to track their performance against assigned business targets. - Processed monthly and quarterly reporting on performance for all of Caesars Entertainment. - Audited incentive programs for the Executive Host Departments and Sales Team.

  • 1 year and 3 months, Jan 2012 - Mar 2013

    Players Club Supervisor

    Fortune Bay Resort Casino

  • 4 months, Oct 2011 - Jan 2012

    Race & Sports Adminsitrator

    Rio Hotel and Casino

  • 2 years, Aug 2009 - Jul 2011

    Race & Sports Administrator

    Cantor Gaming

  • 1 year and 7 months, Feb 2008 - Aug 2009

    Race & Sports Ticket Writer

    Caesars Entertainment

Educational background for Alex Limesand

  • 3 years and 5 months, Aug 2007 - Dec 2010

    Hotel, gastronomy, tourism business

    University of Nevada, Las Vegas

    Gaming Management

  • 2 years and 10 months, Aug 2003 - May 2006

    Business Administration

    Mesabi Range College

Languages

  • English

    First language

XING – The jobs network

  • Over 1 million jobs

    Find just the right job for you on XING.

  • Job offers just for you

    Get found by employers and over 20,000 recruiters.

  • 22 million members

    Connect with new people and gather inspiration to boost your working life.

  • Free membership

    Basic membership is free, but the opportunities are priceless.

Browse over 21 million XING members