Alexandra Sover
Skills
Timeline
Professional experience for Alexandra Sover
- Current 9 years and 1 month, since Jun 2017
Senior B2B Marketing Manager
AB InBev Efes
• Delivered global B2B marketing strategy for a traditional trade channel; relaunched a B2B loyalty platform and improved loyalty programme metrics. • Drove digital marketing strategy for B2B e-commerce platform and configured triggers for push notifications and promo codes. • Developed new promotional challenges for B2B digital rewards programmes, such as coupons and gamification. • Rolled out image recognition project for field sales teams who can capture real-time data on shelf conditions.
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