Alexandre Campos

Main Responsibilities: • Responsible for ongoing pharmaceutical screening programs (LSD) • Development of new partnerships • CentoPortal Product owner • Raw data transfer – fastq, bam, cvf and qc files

•Responsible for pricing and bundle offers with “fund concept”; •Implementation of outbound channel (sales channel); •Competitive market analysis and value proposition development to portfolio products; •Development of valuation studies from financial bundle offers; •Audit undue customers of bundle offers; •Develop and manage marketing campaigns in partnership with Business Intelligence;

• Communication strategy 360º alignment impact every company area; • Product management and lifecycle; • Marketing plan preparation, analysis and market mapping, • Planning and execution growth campaigns using marketing tools (E-mail market, SMS and direct mail); • Coordination and development campaigns on social networks: Vivoblog, Twitter and Facebook; • Coordination and development of market research, product, distribution and prices; • Suppliers prospection;

• Negotiation and partnership with suppliers: negotiate an employee from Samsung to support 40 hours a week our call center operators; • Call center training; • Project Technical Assistance: • Mapping best procedures performed by competitors • Develop the best practices on market to avoid customers giving back smartphones that works perfectly; • Coordinates marketing campaign focused on smartphones better usage on social network, Endomarketing and call center;

Marketing management focused on products

Entrepreneur behavior