Alisa Kulikova

Apivita is natural cosmetics brand from PUIG group.

Manger for family business in retail field.

I am responsible for a variety of market research studies: > Nielsen panel; > GFK consumer panel; > Exploratory studies for cosmetic categories (especially make-up) > Concept use tests for new products > Focus groups; Call back; home visit > Pre view tests for new video advertising > Post Tracking of video advertising for make-up category

As a brand manager of "La Roche-Posay" brand > launched new products (with close cooperation with several departments: research, logistics, sales team) > created advertising materials > Organized motivation programs for commercial team and recruiting programs (to attract new consumers into brand) > Worked with market research data (Nielsen panel, U&A) > Prepared commercial meetings; conducted workshops as a trainer > Had a commercial experience "in the field"

"Sanoflore" - brand of bio cosmetics I had an experience in commerce, marketing and training while working with this brand > Prepared a launch of new products, created advertising materials > Worked as a commercial representative (negotiated to sell products, educated pharmacists during express trainings, organized and conducted motivation program (set goals for sales, achieved results)) > Participated in brand animations (presented products to consumer), conducted workshops as a trainer

economy and management. Education in parallel with the main university + 1 semester spent in France

Marketing, B2B marketing, economy, management