Charlotte Karlstrand

Worked as a successful leader, within management, marketing and growth. Encouraged employees to do their best and improved marketing and productivity significantly. Identified and maximized sales figures, consumer and customer satisfaction. Responsibilities: P&L, Brand Strategy and Development, Branding, Portfolio Management, Project Leadership, Consumer Market Insight, Advertisement Strategy & Buying, Consumer Activation & Events, Team Management.

Overall Responsible for Global & Nordic Brands: Comfort, Finitex, Jif/Cif, Sun, Closan, Probat, Domestos, Sunlight Responsibilities: P&L, Portfolio Strategy & Management, Project Leadership, Media Strategy & Buying. Cooperation with all functions of the company to maximize results, finance, sales, supply chain, R&D, legal.

Period 1: Space Manager. Strategic placements in-store to maximize sales. Period 2: Project leader at the Heart Brand/ Wall's Ice Cream. Main project - Driving Large Nordic Consumer Campaign & Activation as well as Customer campaign. Period 3: Nordic Brand Manager Milda and Flora (margarine). Full portfolio responsibility. Period 4: Nordic Brand Manager Household Cleaning. Full portfolio responsibility.

Marketing & Business Consultant Project for a Swedish World Leading Company in China. In co-operation with the Business world, Fudan University Shanghai, China and Students from Lund University, Sweden.

Logistics Project to improve the working processes in the company. By implementing new working processes and modifying machines the project made major improvements within the recycling division of the company.

Started and Managed a seasonal grocery store. Responsible for overall business including strategic planning, buying/ supply, marketing, selling, finance, budgeting.

Chosen by Lund University to be Mentor for International Students. Guiding and Integrating the students into the Swedish student life.

Engaged in a student association, arranging activities for the students at Lund University.

Employed by Lund University as a Mentor guiding and motivating students within their culture studies. Improving overall study results amongst the students.

Holistic knowledge on health - individual, group and organizational level. Skills: Creating sustainable well-being for individuals, groups and organizations. Individual health coaching.

https://theacademy.se/ Newly developed innovative, knowledge- and experience-tested education within Nutrition. Including latest insights & findings from research within nutrition and coaching. Skills: Client goal setting and motivation, Customized Meal Plans, Nutritional Consulting & Coaching

Anatomy, Physiology, Weight training, Cardiovascular & Endurance Training, Nutrition Skills: 1-on-1 personal training, Client Goal Setting & Motivation, Customized Exercise & Meal Plans, Strength & Conditioning

Finance, Law and International business, Negotiation and conflict resolution, Management and leadership

https://www.lusem.lu.se/