Alyona Fedotkina

Bis 2011, Marketing Data Analyst, Publicis Group, Kyiv, Ukraine
Kiev, Ukraine

Fähigkeiten und Kenntnisse

analytics
strategy
digital
marketing
research

Werdegang

Berufserfahrung von Alyona Fedotkina

  • 5 Jahre und 4 Monate, Feb. 2017 - Mai 2022

    PhD Candidate

    University of Bergen (UiB), Bergen, Norway

    - Developed pipelines for the large-scale genetic analysis implemented on a cluster computer - Performed full cycle of data analysis: data quality control, exploratory analysis, application of several statistical and ML models: supervised/unsupervised machine learning algorithms, generalized linear models, linear mixed models, regression models, interaction analysis models, and visualization of results - Was writing scientific papers and giving talks at international scientific conferences.

  • 11 Monate, Juli 2017 - Mai 2018

    Visiting Researcher

    Lund University Diabetes Center, Malmo, Sweden

  • 1 Jahr und 2 Monate, Okt. 2015 - Nov. 2016

    Senior Project Manager | Business Analyst

    Business Analyst at JayaDigital, Kyiv, Ukraine

    - Leadership of the project, communication with client and technical team in the Fintech startup. - Was responsible for the delivery of the project in time and in accordance with requirements. Presenting results of the sprints to the client. - Managed a team of software developers using Scrum methodology. Preparation of the system documentation and the project backlog. - Under my leadership we successfully delivered MVP version of the product, which was presented to international investors and clients.

  • 2 Jahre und 5 Monate, Mai 2013 - Sep. 2015

    Data Analyst

    StarLightMedia, Kyiv, Ukraine

    Data Analyst, analyzing data from TV and internet marketing campaigns. • Was responsible for building and maintaining relationships with customers, providing marketing analytics expertise, full cycle project management (budget, legal, media plan preparation, reporting). • Analyzed data from advertisement TV and digital campaigns, based on results suggested the best paraments and channel mix for the future media campaigns in order to increase main KPIs.

  • 1 Jahr und 6 Monate, Dez. 2011 - Mai 2013

    Digital Project Manager

    Liquid7 Digital Content House, Kyiv, Ukraine

    Coordination of digital marketing projects, taking part in Facebook game development process as a product owner.

  • 3 Jahre und 6 Monate, Juli 2008 - Dez. 2011

    Marketing Data Analyst

    Publicis Group, Kyiv, Ukraine

    Data Analyst, analyzing data from TV and internet marketing campaigns.

Sprachen

  • Englisch

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