Amber Varma

Recruited and set up a global tech, sales and operations team consisting of +25 employees across 4 continents. Current ARR +$1M • Led conceptualization & development of Vested's multi-sided platform, yielded +1M candidate conversations, placed 1000s leading to an average saving of +$200k per client annually. • Architected a candidate engagement tool using 3rd party API integrations from platforms like Twilio, Stripe, Hubspot, Nylas, People Data Labs and others.

• Led a team of 5 (project managers, developers, designers, and marketers) to launch and redesign Razor's brands' D2C offerings. Efforts led to a 30% improvement in organic website conversion, 40% increase in engagement, 100%+ improvement in average page visits across brands. • Built and maintained an aggregated multi-channel digital marketing reporting platform using API connections from multiple platforms using Supermetrics, helped improve ROAS by 40% week on week.

Designed and implemented company's flagship customer engagement solution, impacted 100k+ customers, increasing customer engagement by 15% and customer retention by 20%. Product currently active across 9 mall chains in India

Conducted detailed user research and redesigned the Point of Sales system for a restaurant solutions provider. The redesign helped increase sales by 25% and the product is the highest-rated POS on Capterra and SoftwareSuggest.

• Designed an EdTech app for one of the oldest Indian publishing house; now has +100k downloads on Android and iOS. • Worked with over 20 startups and agencies and designed products that have generated over ~$10M in revenue

GPA - 3.83, Fall Exchange at NYU Stern, President EPV Circle - an early stage incubator for startups based out of HEC.

Graduated First Class, Vice President - Enactus DTU: A social entrepreneurship society that represented India internationally.