Anamaria Mosoiu

CRM Process Consultant focused on optimizing sales processes and driving CRM adoption across the organization. Key responsibilities: • Requirements and demand management for CRM initiatives • Consulting business teams on sales process optimization • Coordination of testing phases and system releases • User support, incident management and user training • Strengthening CRM adoption and supporting system rollouts

Leading global CRM initiatives across Sales and Marketing. Driving process design, CRM–ERP integrations, and scalable CRM architecture to support sales operations and lead management. Translating business requirements into technical solutions, managing releases and change processes, and enabling data-driven decisions through Power BI dashboards in collaboration with global stakeholders.

Supported CRM projects during testing and roll-out phases. Contributed to use case development, business and process analysis, and the creation of functional and technical specifications. Configured CRM forms, views, and dashboards, advised users on CRM best practices, and collaborated with IT support to resolve technical issues. Ensured structured release and change management and developed training and project documentation while independently managing selected topics.