Anastasiia Mukhina

• Annually growing NPS index (70+) was provided by launching a customer experience development program, being a daily collection of customer feedback across multiple channels, trend analytics and translation data insights into actions. • Successful coordination of strategic airline programs and projects for customer experience (CX) and service development, including research, strategic planning, roadmapping, documentation and implementation, developing and tracking the execution of KPIs and OKRs.

• Marketing strategy for Aeroflot group of airlines: Development and control of implementation, including domestic and international market research and segmentation, and action plan development for marketing, PR, quality management for onboard and airport services, sales, loyalty programs, etc. • Marketing Research • Strategic projects management

• Managing PR and marketing business areas of the company across Russia, US and Europe (B2B and B2C, focusing on lead generation). PR results up 180% in 1 year. • E-marketing project lead. Conversion rate up 25% vs last year. • Created and developed loyalty programs (b2b, b2c). • Launched and developed an online educational course (Digital Marketing and E-commerce) for potential & existing clients.