Andreas Pfister

Online Marketing Consultant specialized in creating digital strategies for international projects. Also, founder of All Around, the unique network of digital marketing consultants from different disciplines, backgrounds and countries who have joined forces to deliver international digital strategies for our clients with the following services.

Responsible for the setup, implementation and optimization of the digital strategy for B2C and B2B renewable energy products in various European markets. This includes areas such as lead generation, KPI definition, digital PR, marketing automation, CRM and business intelligence. Coordination with design, media agency and the telesales contact centre.

I elaborate Online Marketing training, news, and best practices and deliver these to the Search Community in all European GroupM agencies. Being proficient in Search Marketing related tools and up to date allows them to manage their client campaigns in the best possible way. Coordination of international and multilingual SEO projects including SEO healthchecks, site audits, keyword research, content optimisation, etc.

As a Search Engine Marketing (SEM) Campaign Manager based in the Search Operation Center (SOC) in Madrid, Spain, my job was the development, implementation and optimization of Search Engine Marketing campaigns. My work includes all the activities from the planning of a campaign (strategy, keywords, ads) to the implementation in a Bid Management Tool and the final implementation in the Search Engine itself. Last but not least there is the tracking and optimization aiming at the best ROI.

Economic information