Anna Abrell

Headed up all marketing & comms, including branding, content marketing, lead generation & budget management - Developing, implementing & measuring the marketing strategy & initiatives - Developing partnerships & relationships with third parties to sponsor marketing initiatives - Integrated marketing campaigns: developing and executing marketing campaigns across events, PR, mail & email campaigns, blog posts & social media - People management: in charge of staffing & managing the marketing team

Executed the marketing strategy and assisted the company through growth, acquisition by innovation research and advisory firm Stylus and the launch of events in new territories. - Event management - Content marketing - Email marketing - Digital marketing - Analysis: creating and analysing delegate surveys to identify key strengths/weaknesses.

Worked under the Head of Digital. - Website administration: uploading all new content to the website. - Email marketing: designing weekly email newsletters. - Graphic design: creating GIFs and vine videos, retouching images from photo-shoots for online use. - Online merchandising: uploading products and merchandising SKU’s in product categories. - Analysis: assisting the creation of monthly sales performance and website analytics reports.

Worked under the founder. Tasks included: - Writing press releases for motion pictures, restaurants, start-ups and product launches. - Social media management and press assistance at the Zürich Open Air Festival and the International Radio Festival.