Anne-Sophie Lacroix

- Assist management of BEL and DANONE accounts in Germany - Support campaign planning, management and reporting - Strategy: marketing analyzes, field studies - Office management

- Assessment of the business opportunity of Maison Sève in China : meeting with importers, competition analysis, consumer behavior analysis - Presentation of the results, the exportation strategy, and a distribution and marketing plan to the company

- Ensure sales and profitability of the fresh product line - Develop product and pricing strategies - Formulate and coordinate marketing activities to promote products: advertising campaigns, promotions, sales pitch, workforce training - Select suppliers and negotiate contracts

- Ensure shop sales and customers satisfaction - Manage stocks and orders - Select suppliers and products - Initiate and coordinate the development of a shop catalog

- Implement and coordinate marketing activities to promote professional training services to executives: booklets, brochures, meetings, canvassing - Carry out market studies and analyze their findings - Responsible for seminar logistic and administration

- Handle a portfolio of partner companies - Ensure students recruitment: selection by written application and interviews - Coach school students for job-hunting: resume and cover letters review, interview simulations, phoning sessions

Strategic Business development in China

Leadership theories and cultural Management

marketing, communication, entrepreneurship, finance, law, information systems, accountancy, statistics, management