Marie Hanna

-Strategic planning– KPI based conception of various digital Retail Media Campaigns -Proposing concepts of digital campaigns to customers in cooperation with channels and service providers -Conducting Media planning, as well as performance tracking and monitoring the optimization within campaigns -Analysing, reporting and post-campaigns evaluation -Coordinating with all the digital channels ensuring seamless campaigns

“Digital Marketing, Social Media and Analytics: An Omnichannel Strategy” Learnt about: - the Buyer Persona/customer journey -SEO, SEM,Display Ads,Social Media, Email Marketing, Content|Performance Mkt, Google Analytics. Audience,acquisition,behavior & conversion reports. KPIs, set up S.M.A.R.T. goals - the Real-time data|proximity marketing| augmented reality|virtual reality|AI machine learning|chatbots|automation - Omnichannel Mkt strategy, created/executed campaigns of Facebook, Instagram & Google ads

Worked with private customers seeking to buy luxury brands, fashion goods or limited edition items launched only in Milan. - Attended most of the `Ready to Wear` exhibitions/wholesalers in Italy and placed orders based on each customer requirements and boutique style - Arranged each order pick up and follow up its delivery process until in store - Communicated and shared with clients each season collection look-book by brand

Brand positioning, campaigning, increasing brand awareness for: Spirit Brands: Grey Goose vodka, Bacardi, Martini, Bombay, Eristoff & Patron Small Home Appliances Brands: Kenwood, Ariete, Kärcher, Leifheit & Soehnle Retail & Stationary Brands: Eastpak, Jansport & Parker - B2B|B2C mkt brand plans - A&P budget by brand- (ATL & BTL) On/Off trade channels - Planned, executed, monitored mkt campaigns, product activation, PR events - Measured campaigns -Developed best POS materials for high brand visibility

Supported and empowered each employee within the store to achieve the brand goals & objectives overall example setting, customer service excellence and top merchandising

Customers support in response to sales inquiries of new products, services and features