Annette Balsters

• Data and Performance Analysis & Study of competitors • Online Marketing Research focused on new business opportunities • Creation of a Digital Strategy Framework in co-creation with the company’s needs • Set up of an agile and authentic Digital Marketing & Branding Strategy • Implementation of the new Strategy & continuous KPI measurement in order to optimize it while being flexible and open-minded

• Data and Performance Analysis & Study of competitors • Online Marketing Research focused on new business opportunities • Creation of a Digital Strategy Framework in co-creation with the company’s needs • Set up of an agile Digital Marketing & Branding Strategy • Projects for: Kemiplast s.r.l., Meccanica42 s.r.l. (final project work of the Master) et al.

• Support and coordination of the International Sales Team • Elaboration of new business strategies with the team in order to fortify the brand’s position on existing markets and to get started in new areas of interest • Research and profiling of new customers and reactivation of inactive customers by One-To-One Marketing strategies • Successful acquisition of new and former clients during trade shows in Italy and Germany

• Key Account Manager for German jewellers, facilitator cross cultural communication and problem solving • Support of project team consisting of IT, production, logistic, marketing, accounting, E-commerce and area sales managers in order to meet particular customer needs • Elaboration of project reports for all involved department managers and direct reporting of the results to the CEO to constantly keep track of the KPIs of the Key Accounts • Enhance Brand Awareness and Loyalty at trade fairs

• Sales Manager B2B for plastic raw material in Germany, Austria and Switzerland • Activating new clients, reactivating former clients and customer service

• Development and application of new Marketing Concepts (Online and Offline) for the tourism sector and retail of the winery's products (DOCG & IGT wine, extra virgin olive oil) • Organization and participation at national and international Trade Fairs in order to promote the products and services and to enhance the Brand Awareness • Supervision and coordination of events at the headquarter for international customers (up to 150 persons for each event)

• Management of 4-8 stores in the regions of Tuscany, Umbria and Sardinia • Recruitment and selection of new staff, responsible HACCP and law 81/08 • Retail management, supply chain management and logistic coordination of each POS • Supervision of the correct application of marketing and sales strategies and cost control • Supervision and coordination of 3 new openings • Controlling and presentation of the achieved results in order to favour a continuous development of the organization

• Organization of seminars, workshops and congresses for Tuscan SMEs in order to favour their internationalization • International promotion and Inward Investment Attraction: speaker and consultant at congresses, fairs and seminars regarding a project of Territorial Marketing in order to attract foreign investors to Florence, Prato and Pistoia • Special consultant for Tuscan companies that were aiming to enter in the German market or that were looking for cooperation partners in Germany

• Alternate between 12 weeks of theory at University and 12 weeks of practical training in the management consultant company and their clients (companies of mail order business) • Worked in each department for several weeks, i.e. Strategic Marketing, Organization in Data Processing, Controlling, Accounting and Human Resources • Successfully organized and lead a project for 3 months planning a marketing concept in the Internet for a customer of the apprenticeship sponsor (subject of the diploma work)

• Reactivation of important Key Account in Germany by One-To-One Marketing activities

Digital Marketing Strategy, Content Marketing, Copywriting, SEO, Social Media Strategy, SEM, E-commerce, UX usability, E-mail Marketing, Data and Performance Analysis, Marketing Automation, Online Marketing Research, Digital Strategy Framework

• CMS Wordpress, CSM PrestaShop, HTML5/CSS, SEO & Google tools • Business Web Communication, Management Digital Community & Social Media Marketing

Dissertation: Strategy of Marketing on the Internet for an important client of the apprenticeship sponsor (Result: 1,3 = excellent).