Annick Morandini

 Coordinated all corporate marketing campaigns with regional teams (Recruitment - On-Boarding - Activation - Incentives - Promotions - Cloud adoption).  Developed strategic local market business plans and marketing programs to support sales in designated market segments (+ 20% increase of transacting partners)  Analyzed market data to identify trends and develop strategic direction

 Created Value Proposition and Marketing Plan to support the Alliances & Channel teams  Planned and organized the full marketing campaign - activities included direct mail, electronic/online marketing, advertising and tele sales follow up  Planned and administred the firm’s Marketing Operations budget; supported development of regional marketing budgets.  Managed the telemarketing team of 4 people  Designed and developed marketing materials, e.g. corporate brochure, website, …

 Defined and organized local marketing campaigns for partners recruitment and enablement: events, road shows, advertising campaigns and eblast and telephone campaigns  Managed the telemarketing team

 Created the French subsidiary  Managed HR - Accounting  Administrated France and Southern Europe (Vads, OEMs contracts, stock rotation)  Budgeted Management and Reported to Gupta EMEA and Corporation

Digital Marketing Certification