
Annick Morandini
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Annick Morandini
Coordinated all corporate marketing campaigns with regional teams (Recruitment - On-Boarding - Activation - Incentives - Promotions - Cloud adoption). Developed strategic local market business plans and marketing programs to support sales in designated market segments (+ 20% increase of transacting partners) Analyzed market data to identify trends and develop strategic direction
Created Value Proposition and Marketing Plan to support the Alliances & Channel teams Planned and organized the full marketing campaign - activities included direct mail, electronic/online marketing, advertising and tele sales follow up Planned and administred the firm’s Marketing Operations budget; supported development of regional marketing budgets. Managed the telemarketing team of 4 people Designed and developed marketing materials, e.g. corporate brochure, website, …
Defined and organized local marketing campaigns for partners recruitment and enablement: events, road shows, advertising campaigns and eblast and telephone campaigns Managed the telemarketing team
- 9 Jahre und 9 Monate, Sep. 1991 - Mai 2001
Administrative and Financial Manager - France and Southern Europe
Gupta - Centura Software
Created the French subsidiary Managed HR - Accounting Administrated France and Southern Europe (Vads, OEMs contracts, stock rotation) Budgeted Management and Reported to Gupta EMEA and Corporation
Ausbildung von Annick Morandini
- 8 Monate, Nov. 2018 - Juni 2019
Digital marketing
Institut Superieur du Marketing
Digital Marketing Certification
- 1 Jahr und 10 Monate, Sep. 1985 - Juni 1987
Marketing
Ecole Reynaud - Lyon 2
Sprachen
Englisch
Fließend
Französisch
Muttersprache
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