Claudia Goeppel

Responsible for strategic marketing planning and management, tactical execution and measurement of marketing activities both direct and via the Ping partner community in EMEA.

Marketing and business development consultancy

Responsible for strategic planning, management and analysis of the EMEA loyalty program (myWD).

Responsible for marketing planning and execution for SMB and Commercial segment directly to end customers and via distribution and channel partners, including responsibility for MDF and direct budget to achieve against set pipeline targets. Local support for EMEA-driven programs, coordination and execution of major VMware events.

Responsible for supporting the Regional and Country Marketing Manager roles in execution of marketing programs focusing on the SMB sector in Central Europe (Germany, Austria, Switzerland).

Responsible for supporting the local partner teams to achieve their revenue quotas by driving partner marketing programs to address distributors, channel partners, alliance partners, and other companies in VMware’s partner community.

Development and implementation of European Channel marketing strategy and related business and marketing planning processes. Management and coordination of Channel marketing activities, budget and communication processes. Relationship management of European Channel network.

Reference, PR and marketing projects for international IT Security customers

Responsible for international expansion of HP customer reference program (CRP) and internal communications

Responsible for developing and implementing an enterprise customer reference program (CRP) and related sales communications

Defining an ESG sales communication architecture and developing and managing an EMEA sales newsletter

Complete integration of HP and Compaq EMEA internal websites into one

Set up, coordination and management of EMEA-wide product launch communication process for all ISS products