Anshu Katiyar

Led global Product strategy and GTM execution across complex markets. Launched breakthrough products incl. Africa’s 1st Smart SHS and Light+Music lantern. Scaled brand transformation, unified messaging, and digital assets. Grew 12-member global team, drove $3M+ revenue via digital, sold 200K cookstoves in 6 months, and unlocked carbon credits. Achieved 95%+ NPS; cut $60K via SKU optimization.

1. Established procurement and e-commerce functions – enabled local sourcing and diversified channel strategy during pandemic-driven supply disruptions. 2. Launched 4 new product categories with 10+ SKUs – reduced sourcing dependency on China and increased local sourcing to 80% by volume within two years. 3. Introduced a fast-charging inverter bulb – scaled to 100,000 units/month within 6 months, driving rapid adoption. 4. Scaled e-commerce revenue to ~10% of total sales within the first year.

1. Launched 3 new categories—mobiles, sound systems, and lithium-ion inverters; mobiles drove ~30% of revenue in year one. 2. Delivered 10+ products in collaboration with engineering and supplier teams, cutting development timelines by ~33%. 3. Reduced COGS by ~8% on top-selling items via design and sourcing improvements. 4. Increased market share of solar home systems by 15% in 12 months by integrating user feedback and leading human- centered design enhancements.

Relaunched 5 SKUs based on customer and market insights - drove 20% revenue growth and reduced product-related complaints by ~30%.

Led product marketing for small appliances across key B2B retail accounts (e.g., Walmart, Metro) - managed 100+ SKUs across 50+ stores, drove ~20% YoY growth, and enhanced in- store visibility through targeted promotions and localized branding.

Student Exchange Program