Ashok Dimri

Angestellt, Head of Sales, Fareast Mercantile Co. Ltd
Lagos, Nigeria

Skills

Strategic Product Development & Launch
Growth & Diversification
Market Entry Strategy
P&L Accountability
Business Model & Structure
Procurement & Sourcing
Internal Controls & Processes
Change Management
Revenue & Market Share Increases
Cost Optimization and Reduction
Advertising Strategy
Pricing Strategy
ATL & BTL Activation
PR Activities
Key Account & Channel Management
Negotiation
New Business Acquisition
Training & Development
Supply Chain Management
Customer Retention
Market Research & Consumer Insight
Business Analytics

Timeline

Professional experience for Ashok Dimri

  • Current 18 years and 11 months, since Feb 2007

    Head of Sales

    Fareast Mercantile Co. Ltd

    I spearheaded the Consumer Electronics & Home Appliances business with a turnover of US $ 50.0M annually. I doubled gross revenue of brand “Scanfrost” in last 5years - FY 2015/16 - US $ 23.0M and FY 2021/22 - US $ 50.0M. I am responsible for top-line & bottom-line objectives, procurement planning & sourcing with teams in China & Dubai while working in close coordination with Inter-Department such as Supply Chain, Production, After Sales Service, Finance & Commercial Departments to ensure the management.

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