Barbara Lopez-Diaz

Develop EMEA marketing strategy and prioritise investments across countries that maximise ROI and meet business objectives. Execute, manage, and track the success of field marketing activities including new solution launches, thought leadership events, customer & prospect roadshows, networking and relationship events, digital events/activities, sales collateral, and outbound prospecting campaigns.

Provide marketing programs and tools to the channel and contribute to Industrial IoT/Industry 4.0 go-to-market strategy in Europe, identifying short-term and long-term marketing and branding objectives for the region and manage channel partner marketing initiatives, including website presence, public relations, email campaigns, trade shows, digital advertising, collateral development, regular performance measurement reports.

Planning and executing marketing campaigns (inbound and outbound) and direct touch to generate new prospects and qualified leads to help meet or exceed sales opportunity goals for the Central region. This position develops and drives integrated marketing programs consisting of best practice marketing mix elements that generate quality marketing pipeline prospects. Also, this role is responsible to coordinate Public Relations firm(s) in support of building the Brand and Awareness in the Central region.

Field Marketing DACH

Marketing Content Localisation, Project Management, Brand Ambassador

Umsetzung von Marketingkampagnen zur Leadgenerierung in der Region DACH: Online-Kampagnen, Events, Messen, etc.

Industriebetriebslehre / Empirische betriebswirtschaftliche Forschung / Organisationspsychologie