Beatriz Rodriguez Garcia

Led the Process Mining Team within the newly established Systems Transformation Area, collaborating with cross-functional stakeholders across IT, data engineering, and business operations. Acted as a trusted advisor to clients, bridging pre-sales activities with project delivery, and providing actionable insights through advanced process intelligence solutions.

I led a large number of end-to-end digital transformation and process optimization projects for large international organizations. By leveraging Process Mining, data-driven insights and customer journey mapping, I ensured that every finding translated into clear actions that aligned IT capabilities with business needs, delivering sustainable value for the organizations. Drove results through structured Business Process Management, (BPM), Agile (Scrum) and continuous KPI monitoring.

Appointed to a newly created role as part of MediaMarkt's strategic shift toward customer-centricity and digital transformation. Tasked with restoring customer trust and proving the financial impact of CX initiatives within a highly cost-sensitive environment. Led E2E transformation programs integrating change management, operational excellence, and KPI-driven process optimization, aligning all levels of the organization, from C-level to frontline staff, around measurable, customer-first improvements.

Member of the Project Team for Digital Transformation. * Creation of an e-commerce platform, e-Bancotel * Migration of all systems to the Oracle platform * Oracle CRM Software Development