Björn Richter

Responsible for key accounts and distributors with overall revenue of approximately 5 million CHF, providing qualified, application-oriented technical advice customers, organise and lead customer workshops and exhibitions, implementing actions to increase the market share.

Responsible of sales and marketing with three sales engineers. Analysis, adjustment and implementation of sales strategies. Product definition in collaboration with customers and the business units. Coordination of marketing and media activities in collaboration with external partners and preparation, planning, execution of fair activities.

Responsibility for sales and the development of the sales strategy. Establishing strategic partnerships along the value-chain.

Responsible for key accounts in Germany, Scandinavia, the Netherlands and Austria as well as in Spain and Italy between 2004 and 2006. Identification of new customers and projects. Product definition together with the business units to match customer and market requirements. Coordinating and finalizing the offer process

Responsible for the business development of DSP products for wireless infrastructure at key accounts. Product offering and positioning together with field sales

Introduction program consisting in three assignments of six months: Technical Sales Engineer, Milan, Italy: Support of 3rd parties and of the University Program; Technical Sales Engineer, Northampton, UK: Support of regional accounts on the phone; Product Marketing Engineer, Nice, France: Cost analysis and ROI of mobile phone ASICs

Calculation and evaluation of process parameters for the quality department of a break amplifier production plant.

Analysis of water and electricity consumption in a brewery and plant maintenance

Microelectronics