Britta Beisheim

Position and develop RAINETT (FROSCH) in France • Repositioning of the brand and target group • Definition and implementation of a 360° communication plan (TV, print press, advertorials, PR, partnerships and events, digital strategy, trade press,...) • Price strategy redefinition, assortment optimisation and NPD ( 4 NPD’s in one year ) • Elaboration of a more profitable promotional strategy • Monitor and act on key performance indicators • Management of a Junior brand manager

Objective: Develop the Private Label “green” business in France • Elaboration of tariff and negotiation with client • Product development • Market analysis and recommendation to client

Objective: Become the N° 2 in the Colour Protect Market in France • Elaboration of a 3 years strategic marketing plan • Repositioning of the brand in the fabric care and home care segment • Redefinition and implementation of the communication plan (TV, print press, trade press, web...) • Implementing new merchandising and promotional projects • Established key performance indicators • Management of an ABM intern

http://www.deltapronatura.de www.dr-beckmann.fr

• Conducting quantitative and qualitative marketing studies • U & A - Nurofen • Product Test – Air Wick • Concept and copy strat test – Nurofen, Veet, Air Wick, Vanish • Innovation of brand positioning – Biactol, Calgonit • Holding intensive sessions with the marketing teams to provide insights of the results and discuss follow up • Interlink between the marketing teams and AC Nielsen • Brand Equity Tracking in coordination with Research International

Sole responsible for the German market

Marketing, Marketing de luxe, Communication, Chinese, Italian

International Marketing, International Business Management Business Strategy, Global Market Strategy