Caysha Vodoz Mai

- Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability - Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends. - Ensure high levels of customers’ satisfaction through excellent service - Maintain outstanding store condition and visual merchandising standards

- Ensure project-related market/product research and relevant data collection - Ensure in-depth data analysis and contribute to structuring the project - Provide ideas and insights based on the analyzed data and market/product knowledge - Participate in client reports creation, presenting findings in a clear way - Contribute to finding new solutions and approaches to a problem or business questions

Ensured that all of the VIP patrons have the best possible experience during their trips. Responsible for managing and overseeing all gaming operations, activities, and resources on an assigned shift - Assigned VIP Hosts daily job allocation including casino/airport/ferry/villa/restaurant/island tour. Ensured that VIP Hosts identify patrons’ preferences and personal information, and perform their job functions effectively

- Led all seven departments to launch new 20 stores in 12 cities in Taiwan and China - Led all departments and 88 stores to innovate operation SOP (Standard Operation Procedure), store design, multi-media marketing campaign, etc. - Directed “Online-to-Offline” brand alignment with Yahoo! Taiwan, negotiating contract as permanent partner - Ignited alignment with credit cards and Taiwan’s largest group buying site Gomaji, with record-high loyalty

Developed US$100,000 Annual Marketing Planning (AMP) across five continents, increasing 28.7% income - Created SOP of brand-based marketing, accumulating brand loyalty in 130+ countries ever since - Rejuvenated CIS (Corporate Identity System) in all marketing materials worldwide, differentiating from low-quality Chinese brands

- Led an intern to create a $13,000 Yahoo! Auction funny Wrestling-theme sales promotion TV commercial - Creating “simple and healthy” brand image for Joyoung soybean milk machine on hit food TV show - Swiftly negotiated for full-page wrap on United Daily News for Far EasTone Telecom’s iPhone campaign - Created fantasy advertisement idea combining cake with carousel for Uni Cake

- Conducted demographic profiling and questionnaire survey, creating “Mr. P The Taiwanese” brand character - Acquired medical doctor endorsement for leading sports drink brand Super Supau on flu treatment - Brainstormed with clients Ochaen Tea to identify sales problems and develop product-enhancing strategy - Interviewed laid-off workers after Financial Crisis, generating “Hope” message in branding campaigns