Charlyn van Bakel

 Product development and sourcing: Portfolio management, requirement analysis, regulation analysis, sourcing and product development, packaging.  Marketing and communications: Responsible for all the marketing collaterals of TCP EMEA  Sales support & participation in international tenders.  Commercial support to the EMEA manager.

 Weekly analysis of tenders across APAC region and communication of competitive intelligence.  Strategic tender support >300K USD by creating PowerPoint presentations for the sales team with detailed competitor benchmarks and product benchmarks with focus on LED street and façade lighting. Graduation assignment Philips Lighting Luminaries APR • Shanghai, China  Strategy analysis of Philips Lighting Luminaires APAC in LED Street Lighting segment to achieve a leadership position in the market.

 Daily maintenance of the database.  Prospection of new travel agencies to expand the number of accounts.

5 month study abroad Courses related to International Business and Management Studies, in Spanish

Bachelor in Business Administration with a major in Marketing and Finance and a minor in doing business in China.