Christian Herold

Developed enterprise GenAI strategy and established strategic OpenAI partnership, launching CosnovaGPT as proprietary LLM with worldwide rollout and upskilling programs. As Director of the New Venture Hub at cosnova, I established a greenfield innovation hub in Berlin and built a cross-functional venture team from scratch. Created KENNA, a award winning virtual assistant and brought D2C skincare brands INAO & FLF to national retail listings.

Hired and Led 40-person cross-functional CX, e-commerce and innovation team, creating company-wide Customer & Brand Experience strategy and continuous UX optimization processes. Delivered headless e-commerce platform transformation achieving +207% conversion rate uplift, NPS improvement from 11 to 66, and +30% average order value through data-driven customer journey optimization.

Designed and launched new experience platform and martech stack. Optimized omni-channel customer journeys across digital touchpoints, delivering +40% conversion rate uplift and improved retention rates that restored business model profitability. Built dedicated CX and UX team while implementing Martech stack for continuous optimization processes across product, sales, and communication functions.

Architected the holistic evolution of Cyberport’s customer journeys, mapping behavioural nuancesacross all physical and digital touchpoints. Designed and deployed a contemporary experience platform and MarTech ecosystem, refining the omnichannel journey to deliver a 40% uplift in conversion and restore commercial resilience. In parallel, built dedicated CX and UX capabilities and established Burda Digital’s inaugural Centres of Excellence, fostering a culture of knowledge exchange.

s Head of Digital Product Development & Devices at empiriecom, introduced PMI methodologies across the organisation and led key e-commerce and mobile-commerce initiatives for the BAUR Group. Developed and implemented the Group’s D2C strategy and advanced UX optimisation across all digital touchpoints, achieving triple-digit growth in core metrics including conversion, average order value, and customer retention.

Weiterentwicklung der Produkte, Strecken, Templates (Kanalübergreifend) die ein "Endkunde" auf BAUR.de (und den jeweiligen Töchtern in der DACH Region sowie Russland) sehen und nutzen kann und die im wesentlichen die User Experience beeinflussen. Die Weiterentwicklung erfolgt anhand einer klaren Vision und mit Hilfe standardisierter Methoden des User Centered Design Ansatzes.

Verantwortlich für die strategische Entwicklung und Umsetzung von M-Commerce Auftritten (Tablet, Smartphone etc.) von BAUR.de und den Töchtern ImWalking. Universal A+CH sowie Quelle A+CH

strategische Beratung von Kunden wie TUI und, Granini uvm im Bereich Social Media Marketing, Marketing usw.

Verantwortlich für Marketing, Außendarstellung, Kampagnenplanung und Contenterstellung des Start-Ups.

Kundenberater für BMW Motorrad und BMW Individual.

Praktikum im Innovations Management von BMW. Zuständig für "junge Zielgruppen" und Trendscouting in enger Zusammenarbeit mit TrendONE in HH

Sportliche Leitung der Clubanlagen, sowie Organisation und Durchführung von Tanz und Showabenden. Moderation.

Medienmanagement, Personalführung. Marketing,