Christina Solleder

• ’50 Years of the Pill’ campaign Implementation Latin America, a global PR campaign that celebrates the 50th anniversary of hormonal contraceptives • Member of the task forces responsible for several product launches in Latin America • Coordination of the celebration of the “World Contraception Day”, an educative initiative about contraception promoted by MTV Latin America • Development and implementation of online and offline marketing campaign for Qlaira in Latin America

• Developing a brand new CRM strategy for Premium brands within the automobile industry in Mexico. Based on this project, the company realized a pivotal change on its CRM strategy, from both corporate and subsidiaries’ point of view. Several key elements developed under this strategy, considering the strong impact of cultural characteristics of Mexican consumers, were later implemented.

• Organizing and coordinating promotional events which took place in subsidiaries or public venues in main cities across Mexico such as driving tests, ‘smart partys’, fashion shows, sponsorships, and antique car exhibitions (‘Mercedes-Benz Classic Car Club’) • Developed and implemented a new design and contents for the Mercedes-Benz homepage in Mexico • Improved the company’s CRM strategy. As a result, the area of CRM obtained a more relevant and active role within the organization.

• Member of the budget planning team. • Monthly development of the “Balanced Scorecard” as a basis for deriving key factors to determine and measure the area’s strategic objectives.

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