Christopher Melzig

As a Senior Producer, I advised internal teams and external studios (e.g., Warlander, Speed Freeks, Metro, Payday 3) on Live Ops, retention, monetization, and product strategy. I developed retention models, monetization systems, and KPI frameworks, collaborating with analytics for consistent tracking. My role evolved into a cross-functional expert, supporting marketing, business development, and analytics. I also initiated a unified product evaluation process and contributed to high-level planning.

Led a 25-person cross-functional team for a F2P browser game, balancing player experience and commercial growth. Developed product vision, roadmap, and scalable Live Ops processes to boost engagement, retention, and monetization. Managed budgeting, forecasting, and P&L to ensure financial sustainability. Acted as strategic lead, aligning key KPIs with company goals and reporting outcomes to executive management.

Transitioned from a smaller F2P project to a larger live-service title, taking on strategic and cross-functional responsibilities. Acted as de facto Game Director, defining product vision, roadmap, retention design, and monetization strategies. Bridged production, analytics, design, and management to align game features with business objectives. Developed pricing models, engagement loops, and business cases for sustainability, leading to promotion to Game Director in 2018.

Led a small project team (5–10 people) through the Live Ops phase of a F2P browser game, balancing operational delivery with player needs. Developed retention and monetization strategies tailored to a browser-based F2P audience. Managed project planning, team coordination, and feature prioritization to ensure consistent product iteration. Created the initial business case to support the game’s strategic direction.

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