Claudio D'Antonio

I conceive and implement digital marketing strategies and activities to help our client develop their business. We use Audience (such as Retargeting, RTB first an third party), Automation (such as Hubspot, Marketo, Infusionsoft), Email, Display, Keyword, Mobile, Signage, Content and Telephone Marketing. As digital marketing expert it is also my role to drive the development of our own digital marketing strategy, processes, tools and products

 Establishing the company’s sales office in Milan, selling digital ad technology (Google DFP, DFA, DBM) solutions and media (RTB/Audience marketing, retargeting, affiliate)  Advicing clients regarding how to develop their business via digital marketing  Business development and sales; Project management coordinating resources based in Africa, Europe and North America

 Managing existing sales and develop new database information services for the pharmaceutical and the building industry; Leading a 60 FTE workforce based in 5 offices throughout Italy.  Introducing new digital processes and software in production and improving efficiency  Participating in international projects.

 Development of the new Direct Email Marketing business unit of the company  Recruiting of approximately 25 new business partners in 2 years  Designing new sales processes and software platform

 Prospecting and sales activity offering digital marketing projects (strategy and execution)  Business development and management of Miaeconomia, Italy’s leading Personal Finance website  Developing editorial news/data feeds/tools (web, email, paper, signage, tv)

MBA

marketing