Clyde Araujo

Customer Experience Lead for Huawei's eCommerce

• Translate business needs to user experience goals across METRO Cash & Carry's international portfolio • Review and recommend UI & UX solutions for pilot webshops in MCC's portfolio • Consult, support and coach eMarketing teams on UI / UX and content management • Rollout/deploy Customer Website with advanced functionalities • Review and recommend KPIs aligned with local business objectives • Define/Analyse business requirements for new features and functionalities • Multichannel approach to every project

Key responsibilities are to manage, maintain, and coordinate online Mar Comm (as well as Corporate Mar Comm) projects • Author website content across multiple levels and multiple languages • Creative and strategic lead in the development of online marketing activities such as social media, viral and e-mail campaigns • Create, maintain and leverage databases for customer newsletters • Track measure and analyse web metrics and develop remedial strategies

Consulted on online (and offline) marketing activities for start-ups and SME’s, Conceptualized marketing communication collaterals for premium / boutique automotive companies

Generated revenue, Planned and supervised production processes, Designed and constructed various media products and their elements for offline and online projects, Responsible for quality control and ensure compliance of standards

Creative lead on clients / accounts across various industries, Transformed client briefs into tangible and marketable collateral

Independently managed turn-key high traffic projects for offline and screen media, Concept development to technical execution, Accomplished maximum billable hours in department on numerous occasions

Corporate Identity, Print, Web and Multimedia Design