Consolato Latella MBA PhD
Angestellt, Marketing Communications Manager, TAKE Srl
Milano, Italy
Timeline
Professional experience for Consolato Latella MBA PhD
Current 8 years and 5 months, since Oct 2014
Marketing Communications Manager
TAKE Srl
Current 11 years and 1 month, since Feb 2012
Co-founder and CEO
Green Engine Consulting SRL
• Identified huge market potential for low emission diesel technologies. • Created a team of professionals and experienced researchers for the business project. • Developed a network of strategic partners and potential clients. • Managing projects for the startup of the company.
1 year, Apr 2011 - Mar 2012
Trade Marketing Manager
Fastweb SpA
• Managed marketing and co-marketing campaigns (BTL, ATL) with Samsung, LG, ASUS, Disney, Warner, 77Agency and other partners, negotiating contracts and defining goals. • Developed and implemented digital marketing campaigns (including search, display, SEO, and social) managing budgets. • Worked closely with engineering and process management teams focusing on product innovation.
7 months, Sep 2010 - Mar 2011
Consultant for Marketing and Brand Management
Boffi SpA
• “Best Organizational Check-Up” Award - MBA 2011 • Analyzed trends in high-end furniture sector, focusing on consumer behavior and new touch points. • Developed a breakthrough multi-channel sales strategy for Boffi, Poltrona Frau Group and B&B Italia (3 leading Italian design firms). • Improved the profitability performance and distribution channels of the three firms (new sell-in opp.) while consolidating their relationship with dealers (new sell-out opp. and more in-store traffic) Ouput: www.declub.it
1 year and 9 months, Jun 2007 - Feb 2009
Communication & Advertising Manager
3rd Floor Design
• Developed marketing and advertising campaigns. • Developed branding and advertising strategies for SMEs and Public Sector Organizations.
3 years and 9 months, Jan 2005 - Sep 2008
Researcher
Università di Pisa
• Won a scholarship to undertake a full time PhD research project in aesthetics and history of style resulting in scholarly publications. • Developed my skills in working independently, investigating and analyzing data, selecting relevant materials, interacting with other prestigious international specialists in the field and writing reports.
Educational background for Consolato Latella MBA PhD
2010 - 2011
Business Administration
MIP-Politecnico Di Milano
Innovation, Luxury and Design Management
2005 - 2008
Philosophy and History of Art
Università di Pisa
2005 - 2008
Philosophy and History of Art
University of Oxford
Three-year collaboration with the Department of the History of art at Oxford University.
Languages
English
Fluent
German
Fluent
Italian
First language