Consolato Latella MBA PhD

Basic

Employee, Marketing Communications Manager, TAKE Srl

Milano, Italy

Skills

Market Entry Strategy Development
Project Planning and Implementation
Value Building
Branding Strategy
Process Analysis and Improvement
Multi-channel Strategy
E-commerce
Partnership Management
Media Planning
Effective Time Management
Web Analytics
Communication across Functional Levels
Business Relationship Management
Innovation Management
Digital Marketing
Team Development in Startup Environment
Strategic Design Management
Branding

Timeline

Professional experience for Consolato Latella MBA PhD

  • Current 7 years and 1 month, since Oct 2014

    Marketing Communications Manager

    TAKE Srl

  • Current 9 years and 9 months, since Feb 2012

    Co-founder and CEO

    Green Engine Consulting SRL

    • Identified huge market potential for low emission diesel technologies. • Created a team of professionals and experienced researchers for the business project. • Developed a network of strategic partners and potential clients. • Managing projects for the startup of the company.

  • 1 year, Apr 2011 - Mar 2012

    Trade Marketing Manager

    Fastweb SpA

    • Managed marketing and co-marketing campaigns (BTL, ATL) with Samsung, LG, ASUS, Disney, Warner, 77Agency and other partners, negotiating contracts and defining goals. • Developed and implemented digital marketing campaigns (including search, display, SEO, and social) managing budgets. • Worked closely with engineering and process management teams focusing on product innovation.

  • 7 months, Sep 2010 - Mar 2011

    Consultant for Marketing and Brand Management

    Boffi SpA

    • “Best Organizational Check-Up” Award - MBA 2011 • Analyzed trends in high-end furniture sector, focusing on consumer behavior and new touch points. • Developed a breakthrough multi-channel sales strategy for Boffi, Poltrona Frau Group and B&B Italia (3 leading Italian design firms). • Improved the profitability performance and distribution channels of the three firms (new sell-in opp.) while consolidating their relationship with dealers (new sell-out opp. and more in-store traffic) Ouput: www.declub.it

  • 1 year and 9 months, Jun 2007 - Feb 2009

    Communication & Advertising Manager

    3rd Floor Design

    • Developed marketing and advertising campaigns. • Developed branding and advertising strategies for SMEs and Public Sector Organizations.

  • 3 years and 9 months, Jan 2005 - Sep 2008

    Researcher

    Università di Pisa

    • Won a scholarship to undertake a full time PhD research project in aesthetics and history of style resulting in scholarly publications. • Developed my skills in working independently, investigating and analyzing data, selecting relevant materials, interacting with other prestigious international specialists in the field and writing reports.

Educational background for Consolato Latella MBA PhD

  • 2010 - 2011

    Business Administration

    MIP-Politecnico Di Milano

    Innovation, Luxury and Design Management

  • 2005 - 2008

    Philosophy and History of Art

    Università di Pisa

  • 2005 - 2008

    Philosophy and History of Art

    University of Oxford

    Three-year collaboration with the Department of the History of art at Oxford University.

Languages

  • English

    Fluent

  • German

    Fluent

  • Italian

    First language

Interests

Swimming and basketball
Food & wine
Travelling and landscape photography
Acoustic guitar

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