Cristina Pereira

• Developing and executing marketing campaigns for major IT vendors using all marketing tools: Database, digital and telemarketing • Define and follow up per campaign: objective, target audience, budget, marketing mix and measurement

• Responsible for developing new business opportunities in Portugal • Implementing a end-to-end partner loyalty program in order to support complete selling cycle

• Establishing marketing plans for distributors and reseller partners, in conjunction with the local business manager • Ownership, control and tracking of marketing budget to ensure effective use • Work with VMware partners to create end user demand and awareness: events, webinars, emailing and telemarketing campaigns • Coordinate and present in events for VMware partners to foster recruitment and specialization

• Create and execute Technology Services overall business plan per distributor including mid-term and short-term strategies • Implement EMEA distributors sales and marketing programs and ensure effective use of marketing funds • Define and coordinate HP Services Specialists (HP resources) activities in the distributors • Design distributors dashboard with sales, business and marketing metrics to monitor growth plans • Training distributors sales force on HP Services portfolio and strategy

• Redesign marketing deliverables production and management processes: cost analysis and definition of new processes in order to increase ROI • Define effective communication strategies for business initiatives implementation in main EMEA countries • Sales enablement marketing program: design and implement sales enablement activities for direct and channel partner sales • Marketing collaterals creation: portfolio simplification, key selling points and value proposition

Finance and Marketing