Damir Gavran
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Damir Gavran
- Current 5 years and 5 months, since Jan 2021
Faculty
Swiss School of Business and Management, Geneva
- 6 years and 6 months, Nov 2015 - Apr 2022
European Manager, Media and Digital Effectiveness
PSA - Opel Automobile GmbH
Strategic / operational support to OEMs regarding Digital, CRM, IT infrastructure and Media. Head Office Strategic voice of markets when setting new Digital / CRM strategies. Setting strategic requirements and providing feed-back on future projects and implementations like New CRM / Siebel - Oracle, Big DATA, Dealers and OEM web sites, Vehicle Configurators, Forms, Behavior engine, Call tracking, Geo Targeting
- 8 months, Apr 2021 - Nov 2021
CX Head of Innovations
Hyundai Motors Europe
• Aligned and localized Global strategy with European headquarter and key markets (DE, UK, IT) • Supported Customer data platform (CDP) and Marketing automation tool (MAT) pitch • Set up Used cases for pilot market (Italy) related to CDP and MAT – audience, lead management, onsite • Led pitch for Finance Gateway API – generic integration of different Banks – online sales • Responsible for Online sales and Dealers CRM / sales maker
Responsibilities: European yearly / quarterly Sales & Marketing planning and coordination • Business voice, requirements and feed-back for all CX projects (journeys, personas…) • Business & IT bridge - requirements / follow up / communication / deployments road maps • Led European digital transition from Siebel to Salesforce, implemented data driven journeys • Led first OVE Selling online strategy, pilots, and deployments • Led Dealers Web sites / CRM strategy and dealers advertising program
- 4 years and 3 months, Aug 2011 - Oct 2015
European Head of Digital Marketing / CRM operations
General Motors - Adam Opel AG
Responsible for Web platform, CRM and Lead management system (Opel and Retailers), DMS integrations, Web site optimization, Web forms, analytics and reporting, retailers digital media strategy, digital strategy and operations plan for European markets. Part of Global team at several projects, member of Digital steering board and European Retailers Systems Committee. Managed several agencies / vendors. Managed team of 12+ people and budget of EUR 6+ mil
- 2 years and 2 months, Jul 2009 - Aug 2011
Regional Managing Director Croatia, Slovenia and BiH
Opel Southeast Europe
Responsible for Sales, Marketing, Aftersales, RND, Finance, PR and P&L. Managed team of 35+ people and budget of EUR 4+mil. Number of Retailers/Services: 100+. Volume: 15000 vehicles.
- 2 years and 9 months, Oct 2006 - Jun 2009
Regional Marketing Director Chevrolet - Central & Eastern Europe
General Motors CEE
Responsible for brand, product, pricing, distribution, digital and CRM, communication activities and business plan. Coordinated 27 markets and team of 39+ with budget of EUR 40+ million. Highest yearly volume 350.000 + units (60% of total Europe volume). Represented CEE at Chevrolet Europe.
Ausbildung von Damir Gavran
- Current 7 years and 5 months, since Jan 2019
Postgraduate Diploma in Digital Business
MIT Sloan School of Management
- 1 year, Jan 1997 - Dec 1997
Executive MBA
IEDC-Bled School of Management
Executive MBA
- 5 years and 4 months, Sep 1988 - Dec 1993
Faculty of Mechanical Engineering and Naval Architecture
University of Zagreb
Sprachen
German
B1-B2 (Gute Kenntnisse)
English
C1 (Fließend)
Croatian
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