Dr. David García Calleja

Bayer Healthcare Uruguay (47 Employees, 9 direct reports) including: Business Divisions (Div. Consumer Care , Div. Pharmaceutical, Div. Medical Care and Div. Animal Health) Administrative Areas (Regulatory, Medical, Controlling) Full P&L Responsabilities.

(110 employees, direct Marketing reports 9) 2 Regional Marketing Hubs (1 in Colombia & 1 in Mexico) with a Marketing Manager direct report. Develop, Implement and Supervise Region LATAM Strategy Define the most efficient resources and support the local structure to achieve the P&L targets. Lead the regional projects to implement new commercial policies and launch new portfolio aligned with the country and market needs.

Develop and implement commercial policy. Manage and supervise P&L, Forecast and Investments. Leading the full structure of Marketing and Sales and cooperating with peers to improve cross divisional synergies. Supporting platforms functions (Regulatory, Medical, Market Access, Controlling, Product Supply, IT, etc) Developing talent people and training managers for succession planing. Supporting local CEO and Global Headquarters to align the country targets and company projections.