Debora Donadello

- Currently supervising 20+ team members both directly and indirectly. - Launched a total of 11 new subshops in 2021 contributing to a 200+% total revenue growth compared to 2020. - Achieved 20% savings on logistics costs by renegotiating current contracts and starting cooperations with new partners. - Working on a cross-department level for wider-scope project management as well as for process and structure improvement within the company.

- Developed cross-department structures and processes to start with international performance marketing in 15 countries. - Coordinated for the setup of the company cloud business intelligence structure (data warehousing and visualisation). - Launched multilingual shops for Switzerland, Belgium and Luxembourg as well as new shops for Denmark, Poland and Portugal. - Implemented consumer retargeting email automations. - Coordinated the last steps to ensure the arrival of one test shipment to the USA.

- Main responsible for the performance marketing strategy and hands-on ad upload on Facebook and Instagram. - Main responsible for the Amazon Italy marketplace management: niche analysis for market potential, new product launch, SEO optimisation for 100+ listings, PPC ads setup and monitoring, bi-weekly restocking operations.

Part-time working student contract. Main focus: performance marketing, sales and customer service. Achieved an average CAC of <10€ through Facebook and Instagram Ads.

- Translation of the entire website from German into Italian. - Preliminary market research and competitor analysis. - Definition of the marketing and communication strategy for the Italian market. - Setup and management of the Italian Instagram profile (@koro_it) and website (koro-shop.it). - Customer and B2B-partner relationship management. - Influencer recruiting, contract negotiation and relationship management with more than 20 influencers. - Facebook/Instagram ads: conception, setup and copywriting.

- Active cooperation in the management and organisation of events and workshops for 100+ teachers and professors as well as for students. - Translation of partnership contracts and other technical texts from German into Italian.

Dissertation: "Understanding consumer-brand relationship in Germany: A netnographic analysis of social media company-owned channels".

Multi-disciplinary Degree in Foreign Languages and Business Administration. Primary languages: English, Russian. Secondary language: German.