Delphine RICHAGNEUX
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Delphine RICHAGNEUX
- Current 16 years and 8 months, since Oct 2009
Senior Global Brand Manager (on US assignment in CA as Sales Representative)
Boehringer Ingelheim Pharmaceuticals Inc.
Promote prescription medicines to primary care physicians. Prepared global launch for new category of products, evaluated launch readiness in emerging international markets.
- 2 years and 1 month, Sep 2007 - Sep 2009
International Business Manager Central & Eastern Europe (CEE)
Sandoz International - Headquarter
Designed and implemented customized marketing and sales strategy for groups of countries, identified growth opportunities in local markets.
- 4 years and 8 months, Feb 2003 - Sep 2007
Key Account Marketing Manager
Sandoz France
Defined sales objectives, portfolio strategy, pricing policy, promotion strategy, and marketing budget per key account. Special assignment to Tokyo to develop retail strategy.
- 1 year and 1 month, Feb 2002 - Feb 2003
Senior Product Manager- Manix Brand
Ansell Healthcare
Launched new product Manix "Endurance" (K.O.L and retail strategy), coordinated the product manufacturing site relocation across countries.
- 1 year and 2 months, Oct 2000 - Nov 2001Danone
Senior Product Manager, Probiotic Yogurt ACTIVIA Brand
Developed new brand positioning strategy. Conducted weekly customer focus groups to monitor brand performance.
- 2 years and 6 months, Apr 1998 - Sep 2000Danone
Junior Product Manager, Probiotic Yogurt ACTIVIA Brand
Launched three product line extensions (nine products). Defined and executed a three year Strategic and Marketing Plan.
- 9 months, Jul 1997 - Mar 1998
Product Manager Assistant for Frozen Food Marie Surgeles Brand
Danone Group
Assisted in repositioning the Quiches product line; collaborated on innovative pizza concept.
- 1 year and 1 month, Jul 1996 - Jul 1997
Trade Marketing Manager Assistant for Evian Brand
Danone Group
Defined, implemented, and coordinated promotional activities for new bottle launch.
Ausbildung von Delphine RICHAGNEUX
- 2 years and 10 months, Sep 1994 - Jun 1997
Business School
Institut Supérieur de Gestion (Paris, France)
Marketing
Sprachen
English
C1 (Fließend)
German
C1 (Fließend)
French
C2 (Verhandlungssicher / Muttersprachlich)
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