Svitlana Orlynska

-Implementing the global strategy considering regional needs for Pharmaton & Dulcolax. -Implementation and control of execution of Brand Success Models across the CEE region for all brands. -Review and control implementation of marketing plans, launches. -Close cooperation with local marketing teams (35 markets) & across functions in the regional center. -Best practice sharing and deployment across countries. -Responsible for setting, driving and delivering Net Sales and profitability for portfolio.

-Management of Physiogel brand across CEE, aligning local strategies to global. -Track implementation and effectiveness across CEE. -Line management of Category Activation Managers. -New Product Development planning & implementation; -Forecasting, financial planning, market consumption analysis, creation and approval of Marketing Plans; -Responsible for Enterprise project for Ukraine & CIS (Stiefel transition from GSK Pharma division to GSK Consumer Healthcare).

-Strategic & tactic planning, Brand Plans, P&L, A&P, forecasting. -Marketing communication for 5 brands. -Launches, promo-campaigns, market research, web-sites. -Trade marketing: POS-m, merchandising & visibility, BTL. -Media: press, internet, PR, press-events. -Collaboration with chains, distributors, creation of sales offers, activation programs. -Relationship with KOL, KEE: dermatologists, pediatricians, pharmacists. -Collaboration with BTL companies, outsource & beauty advisors teams.