Ekaterina Peshkina

Reporting directly to Head of RevOps to turn marketing into a major growth & customer acquisition channel; Developing and implementing marketing and communications strategies - including off- and online publications, social media, SEO, web as well as email marketing, and media relations in the DACH, UK & US regions

Skincare products comparison and recommendation service based on AI - Assisted CMO in conducting preliminary skincare market research, target audience and competitors research; - Helped in implementing digital marketing activities in preparation of the product launch such as planning marketing and social media strategy targeted at different European countries and building affiliate marketing programs.

Cryptocurrency wallet and exchanger for B2C and B2B clients. - Created and managed content strategy and copywriting for Facebook, Instagram, Twitter and Linkedin (2-3 posts per week); - Worked closely with Design, PR and Marketing teams during the company's rebranding to create and deliver mission, vision, slogan and landing page texts. - Assisted CMO in creating digital marketing campaigns, including display advertising, Google search ads, Facebook image ads, and Telegram influencer marketing.

Crowdfunding platform based on blockchain (ICO) - Created and implemented content plan for 5-10 posts per week across Facebook, Twitter, Telegram, Medium and Linkedin social platforms; - Communicated the company’s mission, product vision and development news across various social media channels and community chats; - Helped in organising and holding an online community event with 5000+ participants and an offline event with 100+ participants.

Innovation management in South Korea Master's thesis topic: "Business Incubation in Korean Innovation Policy: Tech Incubator Program for Startups Case Study"