Elsa DUFRESNE

 Conducted competitor and market analyses (products, communication and trends)  Prepared project gates-both first rough estimation of project potential and consolidation of potential estimation of countries  Was responsible for the PR-package to trade and journalists- including PR-text, PR-shooting and PR-CD  Coordinated sachet development (artwork, quantities, timings) in cooperation with design agency, countries and supplier  Developed mood- and trendboards

 Reports : benchmarked the beverage market, the competitive products and ranges, and their offers  Monthly database : updated monthly sell in and sell out reports to the brand owners using Nielsen and Powerplay  Events: conducted the launch of the new champagne reference Magnum R.Lalou for the journalists in the Studio d’Harcourt. Organised the partnership between MUMM and the Moulin Rouge. Conducted the launch of a new cognac reference l’Or de Jean Martell at Lavinia.  Opportunities Analysis: analysed

 Reports : analysed the vehicle market, the competitive ranges and offers  Monthly database : launched a new database model for every new car bought on the French automotive market  Pricing for new products or new product versions : conducted a quantitative and qualitative survey about the SUV market for the launch of the new Rav 4 with Toyota Europe  World Motorshow in Paris : responsible for the information delivered on the stand and for the formation of the hostesses

 Created an after-sales booklet for every Volkswagen store in Germany  Analysed the customers’ behaviour for Essence  Created presentations for future potential PR-Events for Essence

Marketing, Brand Management and Strategy, Sales