Enis Gokcetin

•Reporting to Sales Director and head of 5 people (Business Development Manager, Trade Marketing Executive, Senior Analyst, Reporting Executive , Trade Marketing Trainee) •Production of collateral and promotional campaign POSM to build the brand recognition and drive incremental sales through retailers. (Special secondary display, price tag, price list, indoor & outdoor signs, promotional pack, shelf display) •Executive reporting support to Turkey Sales Team to maximise their time to focus on sales.

•Reporting to Sales Director and head of 23 people (2 Key Accounts Managers, Field Sales Chief, Sales Assistant, 9 Field Sales Executives and 10 merchandisers) •Negotiation of trade terms and implementation contractual agreements with accountability for delivering strong financial results (2nd profitable channel after traditional off trade) •Management of Budget in terms of controlling and reporting (40 M TL overall turnover , 8 M TL of expense budget )

•Responsible for account management of Migros, CarrefourSA, DiaSA, Bauhaus , BIM , Best Buy , Metro, Real, MGB, Praktiker, Tesco Kipa, Bizim Toplu Tuketim, For You (2005-2008) •Head of four sales chiefs (1 KA executive, 3 regional sales chiefs. 2006-2008) and one key account executive (2009-2011) •Responsible of management more than 10 million $ in annual revenues while selling pet care and chocolate products. (85 % pet care ; 15% Chocolate)

•Responsible for account management of Metro, Real, Gima, Kiler, Bizim Toplu Tuketim •Generation more than $ 5 million in annual revenues while selling liquid oil and margarine products •Preparation, control and report of key account budgets including monthly sales forecast and production planning •Responsible for national and regional sales activity plan, new products listing (NPI), strategic account business plan •Planning &Implementation of customers specific promotions (Tailor Made Campaign)

•Full consultancy of Huner project to key account sales team (Company strategy to key accounts) •Organisation of sales campaign with marketing & trade marketing Oil &margarine and Huner Project) •Tailor Made sales campaign for specific accounts •Data sharing (market, customers, consumers ) with key account sales team

•In charge of Huner new category products launch in impulse channel

•Preparation of inserts, special catalogues, weekly leaflets (Carrefour hypermarkets, Champion supermarkets) •Controlling & reporting of marketing department budget •Media planning including new stores launch (special catalogues, promotions, media plan) •Weekly media advertisement (Spot product search with purchasing departments) •Relations &Business coordination with advertising agency

Finance Marketing