Evgenia Rud

Built up and was leading an international team of six. Created a go-to-market strategy, managed marketing budget, set team targets and KPIs. Developed and maintained demand-generation projects: partner marketing, digital marketing (website, Social Media, blog, Press Releases, newsletters, videos, paid campaigns) and offline marketing - fairs, events, awards. Produced the sales-enablement and product content. Launched the Corporate Branding and increased brand awareness.

Built Automatic Distribution of Leads from marketing (Marketo, SalesForce & Reseller Portal) Built reports & analytics for Lead Management & Distribution Prepared go-to-market strategy for EMEA, LATAM, Turkey Created Reseller Enablement Platform to accelerate time to revenue Development of Lead Acquisition and Management processes Managing Marketing Automation, lead nurturing, renewal lifecycle, sales and marketing reporting

Built Marketing Automation Process (Marketo) for Latin America and Middle East. Optimized Lead Management to save up to 60% time. Built Customer retention program, increased Retention Rate from 79% to 85%. Support of Product launches & marketing communication to prospect/current clients for Turkey, LATAM, Eastern Europe, Middle East and Africa. Managing localization and translation of contents, updates of websites and portals with content.

Managed over 20 quantitative research projects and co-managed 4 qualitative projects for global leading companies producing soft drinks, dairy products, and personal care products. Automated calculation of complex quotas. Automated writing Excel reports. Managing the flow & execution of the research studies from creating a proposal for a client to a final research report. Analysis & processing of data in Excel, SPSS, Galileo, iCreative, Miriad.

Conducted over two dozen SPSS and Excel analysis for a University research projects. Created several analytical reports. Analyzing information and data in the university database. Preparation visuals of statistical analysis in form of charts, diagrams, graphs and tables