Evgeniy Golovei

- Owned dev backlog, prioritised tasks based on customer feedback, market trends, business value etc; - Collaborated with stakeholders to gather product requirements; - Worked closely with cross-functional teams, such as engineering, design, and QA, to drive the development and delivery of new features and product improvements; - Contributed in creation of MarTech stack of tools: Traffic Distribution System (TDS), Traffic Monitoring System, Traffic Analytics and Error Monitoring & Notification System.

- Built, launched and empowered products & features according to business needs; - Defined metrics to measure the health and success products and convert into business impactful OKRs; - Created product MVPs, worked with 3rd party integrations & SDK; - Owned development backlog, defined dependencies map; - Worked on projects documentation (PRD, BRD, SRS, project scope); - Co-guided & launched prosperous Apple App Store & Google Play Store apps development from scratch.

– Analysed market and competitors to find their weak points. – Developed compelling, audience-specific messages to engage buyer personas. – Successfully worked on SEO strategy to find more relevant content and drive organic traffic. – Managed the 3rd party agency working on Google ad optimisation to get more relevant paid traffic. – Implemented Call Tracking analytics tool on company's websites. – Defined with Sales team the company's positioning. – Administrated Websites (imageCMS, Wordpress, OpenCart).

– Maintained advertising campaigns at Facebook, Instagram, Google Ads. – Worked with subscriptions traffic. – Created huge variety of Landing Pages with different sales funnels for A/B tests. – Worked on key indicators for traffic optimisation and increasing of conversion rate. Track of conversion funnel.

– Increased core traffic metrics for clients like CR, CTR due to the traffic optimisation and working with lookalike audiences. – Improved the retention rate working with retargeting. – Helped clients with in-depth analytics of marketing campaigns (Events, Retention Rate, A/B Tests, ROI, LTV etc.) to get better results using information from AppsFlyer, Adjust etc. – Increased the average number of transactions for clients due to upselling and cross-selling promotions. – Focused on promotion Social Media.

– Developed the marketing plan to maximise the marketing impact and efficiency. – Did planning and budgeting of marketing activities with the EMEA team according to regional forecasts. – Executed marketing campaigns and events. – Managed external creative agencies. – Managed events and webcasts. – Contacted local media and social networks to raise brand awareness. – Worked on demand generation and acquisition in B2B area. – Ensured follow up activity for further collaboration with potential clients

*additional field of responsibilities / dotted line – Coordinated the local campaigns. – Localised globally approved texts, made UI adoption. – Controlled the media-planning of CIS Internet recourses according to campaign goals. – Coordinated creative agencies: agreements, invoicing, executing control and reporting. – Updated, supported and maintained Russian part of partner.oracle.com website. – Worked on lists of contacts, prepared messaging according to upcoming campaign needs.

– Increased the number of new products and suppliers according to the sales needs. – Managed the on-time ordering of goods taking into consideration seasonality, promo campaigns. – Stock control and purchase planning on the basis of sales, stock availability and sales forecasts. – Managed to get better prices and/or better shipment conditions. – Coordinated the transport logistics of goods from different suppliers. – Handled document flow, claims, monthly reporting. – Control of deliveries, payment control

– Successfully maintained business relations with suppliers from such countries like Germany, Spain, Austria, Great Britain, Poland, USA, China, Japan and many others. – Managed to get better prices from a range of suppliers. – Helped logistics manager to reduce transportation costs by optimising the timing and volume of shipped goods. – Worked with different types of the contracts according to the terms of delivery and payment. – Helped sales team with stock control and timely replenishment of goods.

– Prepared layouts depending on the news coverage. – Designed the newspaper layouts. – Сreated mockups to speed up the layout process.