Fabio Lo Prato

-Responsible for managing the Brand Portfolio of Luxury Products Division of L’Oreal Italy -Defining business strategy for each Brand (distribution asset) -Coordination of different brand/Business unit trade policies -Direct management of Key Clients : negotiate annual contracts, trade marketing plans and P&L responsability -Responsibility for recruiting, training and developing (career plan, compensation) of Business Unit sales teams

- Responsibility for business unit P&L and organisation (marketing,sales force,finance,public relation) - Definition of business model by Brand -Implementation of marketing strategy for product / brand : study and analysis of consumer needs, advertising & digital media planning, merchandising in PoS, public relations activities - Developing trade strategies for different types of customers (distribution asset) - Development of human resources: motivation, compensation and training

Marketing Director at Lancome France in French subsidiary & then Marketing Coordinator alongside the General Manager Europe working on the entire brand portfolio of the division of Luxury Products Europe in the key European markets (France, England, Germany, Italy, Spain) in the headquarter in Paris – Levallois Perret

I had significant experiences via always increasing responsabilities/roles in differents markets both in marketing (R.Bosch Italy and Braun Italy - Gillette Group ) and in sales.