Francisco Gomez

Driving the area by creating and owning key business relationships, drive discussions with senior technical leaders, think strategically about business, product and technical challenges, identify and engage 3rd party developers and work with cross-functional teams. The two main projects are: Staff digitalization InFlight Sales Electronic Shelf Labels.

Definition and Implementation of Dufry e-commerce strategy encompassing marketing and sales for all Dufry Group including World Duty Free, Nuance or Hudson among others. Digital Product Library. Defined guidelines for online promotions and product negotiation. Helping in the development of the New Generation Stores. Including deals with local and regional agencies. Supervised Regional eCommerce Managers (5 Divisions). Coordination of IT deliveries.

Vive Lab is a new cosmetics and beauty company based in Medellin, Colombia. Hired to develop innovation and business strategy. Digital integration. Supply Chain: In charge of all supply chain process from New Jersey (production) to Stores (Exito stores exclusive agreement). Local Health Administration and Customs Administration.

NUT is the digital communication company part of Dominion Group; Responsible of Company P&L; KPIs focussed on: help to transform the company business, identifying new business opportunities, manage an international team; Forecast (monthly & quarterly); Leading Digital Communication campaigns for the Group, including brands such a: Dominion, Beroa, Near Technologies, Gestamp, CIE Automotive; Championed new digital opportunities inside the Group; Oversaw a team of 11 in Spain and 1 in México.

Hired to develop and implement a new business model for the company. Led marketing / sales efforts for the Cinema area. Reported to the Sales Director. Directed a team of 5 including Account Managers and Interns. Administered a €400k annual budget. Managed more than 40 Cinema chains and more than 250 individual Cinema clients; built and enhanced client relationships through pro-active communication. Identified and deployed effective ticketing software for all clients

EGEDA-US is a Spanish movie producers’ guild. Hired to promote EGEDA movie productions within the US, collaborating with Spanish Cinema Week in Los Angeles, the American Film Market, the Miami Film Market and LALIFF. Provided key support to EGEDA producers in the US which included negotiating and implementing agreements with 3rd parties. Collected and distributed EGEDA producer royalties. Oversaw and supported anti-piracy and anti-fraud activities.

AMC is a provider for cable television channels. Hired to drive digital transformation. Led a 13-member team. Drove negotiations and the development of commercial and strategy distribution agreements. Managed multi-disciplinary teams and marketing integration into the new business.

EMI Music is a British music recording company. Oversaw digital distribution and e-commerce including strategy, content and marketing development, focussing on Internet and Mobile areas. Directed a team of 4 which included a Marketing Manager, Content Manager and Operations Manager. Led the negotiation and development of EMI agreements to sell its products via Internet and Mobile. Devised and implemented strategies and policies for spoofing, watermarking and copy control to mitigate piracy.