Frank Steinhoff

Consultancy Scope: Strategy: Go-to-market strategy, portfolio strategy, product strategy Product planning, -marketing, -definition Process development, -adjustment, -implementation Launch management Creating strong high performing teams and departments Re-structuring Intercultural management

Re-Charging

Bringing tailormade insoles to Chinese cutomers. Creating partnerships and cooperations with hospitals, orthopedic clinics, sports clubs and schools etc.

Defining global strategies in terms of product portfolio (including NEV and BEV), volume, pricing, powertrain, cross carline, cross brand, user experience roadmap, mobility solutions Cycle plan definition Innovation & technology planning Product definition in early strategic phase including attribute and feature planning Department structure set-up and development (teams and individuals)

Defining, developing & implementing launch management processes Development and implementation of an IT based Launch Tracking Tool Project lead "Option package strategy including driver assistance systems and connectivity for Mercedes Benz passenger cars for China (local produced and imported cars)" towards a higher degree of personalization/ individualization opportunities.

Strategic product portfolio planning in terms of equipment (including driver assistance systems and connectivity), pricing, mix and positioning for new vehicles and new body style opportunities. Tactical mid- to short term product planning to react on market changes with limited editions, launch editions and run-out editions. Leading the product portfolio planning for the market entry of locally produced joint venture vehicles.

Steering and coordination of the two Volkswagen joint ventures FAW-VW and SVW in terms of strategic product portfolio planning. This included price-, equipment-, volume- and mix planning but also product positioning and customer group definition. At certain milestones, agreed and confirmed product strategies were communicated to headquarter as part of an official planning paper

Development product entry strategies for emerging markets (ASEAN, Russia, India) for entry level vehicles (Polo etc.) in terms of price-, mix-, volume- and equipment planning and target customers

Directly responsible for the coordination of both joint venture operations in China, SVW and FAW-VW, in terms of steering and supporting the product- and portfolio planning process concerning price-, mix-, volume- and equipment planning.

Steer, coordinate and support the product- and portfolio planning process for SVW in terms of price-, mix-, volume- and equipment planning

Developed the “Bora” marketing concept (product planning & communication) and its implementation. Market introduction of the “Bora”, first modern vehicle after Santana and Jetta for China. In conjunction with the Bora launch, exhibition planning and execution. Planning of advertising campaigns for Bora and Jetta.

Business Administratio Marketinf Strategies