Frederike Rasche

I led marketing and cross-functional communication for an unannounced mobile title, shaping creative strategy, testing pipelines, and player-facing messaging in a complex development environment. - Owned asset strategy and creative workflows across design, product, data, and engineering. - Built structured briefs, feedback loops, and content evaluation frameworks. - Coordinated multi-team delivery across tight dependencies and shifting priorities. - Ensured platform compliance, clarity, and user-safety acr

I designed and implemented research programs to improve product usability and marketability across a hardware–software ecosystem. - Conducted mixed-method studies to identify user needs, pain points, and decision patterns. - Translated findings into actionable recommendations for product, design, and support. - Improved onboarding and communication flows by aligning content with user expectations. Keywords: UX Research • Insight Synthesis • Mental Models • Onboarding • Cross-team Enablement

I owned all strategic relationships, partnerships, and regional marketing operations for the DACH region. - Primary point of contact for B2B partners; guided adoption, communication, and support. - Managed all regional communications (web, email, technical documentation, end user support). - Coordinated cross-functional workflows across product, engineering, and global marketing. - Built internal processes and documentation to improve consistency and visibility. Keywords: Customer Success • Strategic Acco

I led brand and marketing initiatives for live-service mobile games, working closely with product, analytics, and creative teams. - Managed campaign planning, asset development, and live-ops communication. - Interpreted data trends into clear messaging strategies for internal and external stakeholders. - Ensured platform-compliant and player-targeted communication. - Coordinated creative pipelines and cross-team decision-making. Keywords: Brand Management • Live Ops • Cross-functional Collaboration • Crea

Supported market research, competitive analysis, and process optimization for marketing and product teams. Keywords: Market Research • Competitive Analysis • Process Improvement

Assisted with CRM operations, data maintenance, and student support processes. Keywords: CRM • Data Hygiene • Administrative Support

The business communication course at HTW Berlin imparts knowledge and tools to conceptually develop internal and external communication of companies.